Episode 37 - Greg Star | Carvertise
Brian and Greg take you back to the inception of Carvertise and how it evolved into a multimillion dollar business. Have you seen cars on the road that are wrapped with advertisements? Greg Star, founder and partner of Carvertise, and his partner Mac, pioneered the space for placing ads on Uber, lyft, GRUBHUB, DOORDASH, and Amazon Flex drivers. It's a great way for drivers to make easy passive income.
Greg explains how they cracked the code using tech, which has helped their company grow by being able to track campaigns and calculating ROI for their clients.
Key takeaways:
You can learn a lot about a person just by watching them play basketball
You never know if the guy you’re battling in Super Smash Brothers will one day become your business partner
Being persistent pays (don’t miss the chain of events that led to acquiring their domain name)
If you only have 10 minutes:
1:44 - Learn about Greg’s company and how it’s grown along with “gig” jobs
7:00 - The inception of Carvertise and how it started while Greg was still in college
9:37 - Was Delaware the right choice for starting a business?
14:45 - An economics major goes on to run an advertising company… How did Greg get where he is today?
19:40 - The dynamics of having a business partner from roles, relationships, tackling problems, and different perspectives
29:33 - The abridged version of acquiring carvertise.com (spoiler: it involves a 10-hour drive and just knocking on the door of the guy who owned the domain, who in turn invested in their company)
Thanks for joining us on the show, Greg, it was great having you on! Cheers! 🍺
HAPPY ½ HOUR DRINKS:
Cloud Surfer from Trophy Brewing | Raleigh NC - Brian gave it a 4.5 out of 5:
Learn more about Greg
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