Episode 36 - Katie Loizeaux | Viamark Advertising
Brian welcomes his first franchise owner to the show, Katie Loizeaux of Viamark Advertising in Wilmington, Delaware. Before jumping into this venture, Katie spent 7 years making many cold calls (which she loved!), selling radio ads in Poughkeepsie, NY for K104. Today, Katie’s business is a full-service design and advertising company working with medium-sized local companies, and making it happen by leveraging a shared creative team and wealth of resources provided by Viamark Advertising.
Brian and Katie discuss the most common mistakes that are made when advertising and how Katie and her team educate their clients - many business owners confuse the word marketing with branding and SEO.
And, find out why Brian thought he was the biggest Philadelphia Eagles fan, until he met Katie.
If you only have 10 minutes:
2:15 - Learn about Katie’s business and how she got her start in radio advertising in Poughkeepsie
6:45 - The journey from selling radio ads to entrepreneurship and the franchise process
12:00 - The evolution of advertising (from traditional to digital)
16:15 - The biggest mistakes business owners make with their advertising
18:00 - Marketing vs branding vs advertising vs SEO
21:50 - The impact of the pandemic
26:00 - A round of Eagles related questions; find out if Katie ever misses a game
31:00 - Katie’s extensive work with charities and volunteer organizations
Katie, it was a pleasure having you on the show! Cheers! 🍺 🍷
HAPPY ½ HOUR DRINKS:
Pound of Idaho Feathers by Icarus Brewing - Brian gave it a 4 out of 5
Katie is drinking “A to Z” Pinot Noir by Wine Works
Learn more about Katie
Learn more about RiversEdge Advisors
Connect with Brian Carney on Instagram: @riversedgeadvisors_llc
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