Episode 60 - Jeannie Stith | Color Guru
In this episode Brian has a beer with Jeannie Stith, founder and CEO of Color Guru.
Color Guru is an online service that analyzes people's hair, skin and eye color to provide them with an ideal color palette for their personal wardrobe.
Jeannie shares how a life changing experience led her to creating a process that has simplified the lives of people in 26 countries around the world.
Listen in on some of Jeannie’s advertising tactics including her affiliate marketing program, retargeting ads and more.
Key takeaways:
Not everyone looks good in black
If you’ve been to Hershey Park, you’ve experienced some of Jeannie’s handiwork as a voice actor
If you only have 10 minutes:
1:29 - Learn about Color Guru and how Jeannie got her start
7:45 - The process of offering Color Guru to clients and who she typically works with
18:00 - Jeannie’s role in the history of the company—which went from a one-woman show to a team of 14!
21:00 - What do podcasts and Instagram influencers have to do with Color Guru’s marketing?
25:00 - Growth and growing pains
30:00 - Advice for other young women who want to become entrepreneurs
31:31 - Don’t miss the rapid fire round!
Thanks for coming on the show, Jeannie, it was great chatting with you! Cheers! 🍻
HAPPY ½ HOUR DRINKS:
Toast-Bob Crunch Pants is an American Blonde Ale style beer brewed by Flying Dog Brewery: Brian gave it a 2 out of 5
Learn more about Jeannie or connect with her on Instagram
Learn more about RiversEdge Advisors or connect with us on Instagram: @riversedgeadvisors_llc
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