Episode 52 - Ginger Moxam | Curated by Ginger
In this episode, Brian shares a drink with Ginger Moxam, founder of Curated by Ginger. Based out of Naples, Florida, Ginger offers branding, marketing, web design, and social media management.
Ginger enjoyed working from a very young age, and having access to technology as many millennials did, she went on to start her own business offering a marketing team for small businesses who can’t afford to employ an in-house marketing team.
Brian and Ginger discuss the differences between branding vs. marketing, the power of simplicity and authenticity, SEO, analytical data, creating interesting content and more.
Key takeaways:
Most businesses come to Ginger lacking consistency with their marketing
Marketing should be all or nothing
Your brand identity should be simple and authentic
If you only have 10 minutes:
2:04 - Learn about Ginger’s background and why she started her business
7:30 - Being entrepreneurial from a young age, and the reason millennials aren’t afraid to try starting their own business
10:00 - The types of industries Ginger works with plus — is it better to niche down or become an expert in everything?
14:00 - How to get through to business owners who don’t like change and the difference between branding and marketing
18:10 - Most common website mistakes and what is SEO?
24:39 - What about trending content? Do you really need a TikTok presence?
27:00 - The importance of delegating tasks and blocking time to focus on creative work and strategy/analytics
29:50 - Advice for others thinking of becoming an entrepreneur
HAPPY ½ HOUR DRINKS:
Voodoo Ranger IPA by New Belgium Brewing - Brian gave it a 4 out of 5
Dry Rose by Hailstone Vineyards - Ginger gave it a 10 out of 10
What a fun episode, Ginger, thanks for joining us! Cheers! 🍺🍷
Visit Ginger’s website to learn more about Ginger and to help the victims of Hurricane Ian
Learn more about RiversEdge Advisors
Connect with Brian Carney on Instagram: @riversedgeadvisors_llc
Follow Brian on Untappd