Episode 50 - Jo Norris & Nick Martin | Carbon Reform
With a mission of clean air for people and the planet - Jo Norris and Nick Martin share their journey on how they co-founded a “clean tech/health tech” hybrid company called Carbon Reform. They break down the process of decarbonizing a built environment by directly capturing and sequestering co2 from indoor air - basically - cleaning air and making it better.
Carbon Reform also conducts full indoor air quality assessments, and recommends the right combination of technology to help.
They discuss the highs and lows of a startup from raising capital, rejection, being millennials, to awards and how they are one of five LGBTQ owned businesses in the state of Delaware
Key takeaways:
It’s easier to say that you work in “HVAC” than “indoor pollution control”
The reality of IPOs may not look just like Shark Tank
Discussing money is both a high point and low point
If you only have 10 minutes:
2:57 - Learn about the company
4:49 - Understand the process of cleaning indoor air pollution
6:27 - Learn about Jo and Nick’s academic backgrounds and how they ended up creating this business
12:46 - How do two people from Massachusetts end up founding a business in Delaware?
18:24 - Relationships as business partners
21:55 - The world of startups
25:43 - Millennials vs Gen Xers as entrepreneurs
28:26 - Goals for growth and acquisition + the reality of IPOs and raising money
32:23 - Accolades, validation, and confidence
35:55 - Being one of very few LGBTQ owned businesses in Delaware
38:15 - Lowest and highest points in the business so far
What an interesting show! Thanks for joining us, Jo & Nick, cheers! 🍻
HAPPY ½ HOUR DRINKS:
Sierra Nevada Sunny Little Thing Citrus Wheat Ale - Brian gave it a 3 out of 5
Read more about Jo and Nick
Learn more about RiversEdge Advisors
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